http://www.blur.com/assets/uploads/2013/02/Nick_Kids_Choice_2012__021.jpg
PLAY
http://www.blur.com/assets/uploads/2013/02/Nick_Kids_Choice_2012__01-1000x562.jpg
http://www.blur.com/assets/uploads/2013/02/Nick_Kids_Choice_2012__03-1000x562.jpg
http://www.blur.com/assets/uploads/2013/02/Nick_Kids_Choice_2012__04-1000x562.jpg
http://www.blur.com/assets/uploads/2013/02/Nick_Kids_Choice_2012__05-1000x562.jpg
http://www.blur.com/assets/uploads/2013/02/Nick_Kids_Choice_2012__07-1000x562.jpg
http://www.blur.com/assets/uploads/2013/02/Nick_Kids_Choice_2012__08-1000x562.jpg

Nick Kid’s Choice 2012

Nick once again called on Blur to help make this KCA the most spectacular for its 25th anniversary. Together we created cinematic slime-tastic spots to introduce their biggest hosting coup yet…megastar Will Smith! Nothing is as it seems in this underground world where kids rule and unfolding reflective origami becomes the colorful playground for the massive promo campaign leading up to the big event.