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Kraken Rum: Black Ink

Blur unleashes the underwater beast for The Kraken Rum, in this entirely CG 30 second spot. The story provides a visceral portrayal of the legendary sea creature for which the Caribbean spiced rum is named. Only seen in quick, frenetic close-ups, the kraken was designed with reference to actual octopus tentacles and eyeballs for a photo-real look to the movements and destruction.