Avengers and Samsung “Assemble”

Blur re-teams with 72andSunny and director Marc Webb to bring fans closer to the action, promoting Marvel’s Avengers: Age of Ultron and Samsung Mobile’s Gear VR technology.

Blur created all of the CG scenes for the second of three films, where recruits (in this case famous athletes) don Samsung Gear headsets to become Avengers and challenge enemy Subultrons in an epic battle.